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Aligning
marketing
and
operations
for more effective and efficient "total oerations"
Walters, David
;
Bhattacharjya, Jyotirmoyee
- In:
International journal of logistics economics and …
5
(
2013
)
2
,
pp. 94-107
Persistent link: https://www.econbiz.de/10010376698
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