Chen, Yen-Chun; Li, Po-Chien; Lin, Ya-Hui - In: Journal of Business & Industrial Marketing 28 (2013) 2, pp. 125-136
Purpose – The purpose of this paper is to enable a better understanding of the influences of alliance coordination (i … approach. The analytic result shows that slack resources may link alliance coordination and interfunctional coordination to two … investigation reveals that both alliance coordination and interfunctional coordination positively affect product development …