Effect of university-enterprise alliance orientation on university's innovation performance and market performance : evidence from Vietnam
Year of publication: |
2022
|
---|---|
Authors: | Thi Bich Hanh Tran ; Anh Dung Vu |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 2, p. 238-258
|
Subject: | alliance coordination | alliance learning | Alliance scanning | innovative performance | market performance | Strategische Allianz | Strategic alliance | Innovation | Vietnam | Viet Nam | Forschungskooperation | Research collaboration | Unternehmenserfolg | Firm performance | Lernende Organisation | Learning organization | Unternehmenskooperation | Inter-firm cooperation |
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