environment that marketers face today . Recently, "Ambush Marketing" has become a popular topic of discussion among marketers. In … 1994, at the Olympic Games in Los Angeles, an ambush marketing effort was discovered for the first time. Ambush marketing … in regard to the reputation of brands. Researchers want to know, "Although Ambush Marketing actions are legally …

offensive reasons. The paper analyses in detail the concept of ambush marketing to its genesis, personality and various …