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Search: subject:"anthropomorphism"
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Consumer behaviour
123
Konsumentenverhalten
123
Anthropomorphism
103
Concept of man
88
Menschenbild
88
anthropomorphism
62
Brand image
55
Markenimage
55
Brand management
47
Markenführung
47
Beziehungsmarketing
46
Relationship marketing
46
Artificial intelligence
37
Advertising effects
33
Werbewirkung
33
Brand
32
Markenartikel
32
Künstliche Intelligenz
31
Robot
25
Roboter
25
Emotion
22
Brand anthropomorphism
21
Dienstleistungsqualität
20
Service quality
20
Customer service
15
Personality psychology
15
Persönlichkeitspsychologie
15
artificial intelligence
14
Advertising
12
Customer satisfaction
12
Kundenservice
12
Kundenzufriedenheit
12
Werbung
12
Homo Oeconomicus
11
Homo economicus
11
Behavioral economics
10
Cognition
10
Kognition
10
Verhaltensökonomik
10
Confidence
9
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Undetermined
206
Free
41
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Article
253
Book / Working Paper
57
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Article in journal
221
Aufsatz in Zeitschrift
221
Aufsatz im Buch
25
Book section
25
Hochschulschrift
11
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Arbeitspapier
6
Article
6
Aufsatzsammlung
5
Thesis
5
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4
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2
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2
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2
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1
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1
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1
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1
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1
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1
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English
251
German
55
French
2
Undetermined
2
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Kim, Sara
5
Aggarwal, Pankaj
4
Mattila, Anna S.
4
McGill, Ann L.
4
Back, Camila
3
Baek, Tae Hyun
3
Benlian, Alexander
3
Brendel, Alfred Benedikt
3
Chen, Rocky Peng
3
Conrad, Christian A.
3
Cui, Yuanyuan
3
Morana, Stefan
3
Puzakova, Marina
3
Scott, Maura L.
3
Spann, Martin
3
Sung, Yongjun
3
Thaichon, Park
3
Van Esch, Patrick
3
Wan, Echo Wen
3
Adam, Martin
2
Ahn, Jungyong
2
Alabed, Amani
2
Alavi, Sascha
2
Bajpai, Naval
2
Belk, Russell W.
2
Bezençon, Valéry
2
Brandão, Amélia Maria Pinto da Cunha
2
Breitner, Michael H.
2
Buchenau, Peter
2
Chan, Eugene
2
Chang, Chun-Tuan
2
Chang, Yaping
2
Chaturvedi, Rijul
2
Choi, Sungwoo
2
Delgado-Ballester, Elena
2
Dennis, Alan
2
Diederich, Stephan
2
Doorn, Jenny van
2
Duhachek, Adam
2
Dwinita Laksmidewi
2
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Institution
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Springer Fachmedien Wiesbaden
4
Campus Verlag
2
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
Akademie für Politik und Zeitgeschehen
1
Carl von Ossietzky Universität Oldenburg
1
Duncker & Humblot
1
Erich-Schmidt-Verlag <Berlin>
1
Heinrich-Böll-Stiftung
1
Humboldt-Universität zu Berlin
1
Info 3 - Verlagsgesellschaft Brüll & Heisterkamp KG
1
Juventa Verlag
1
LIT Verlag
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Technische Universität Dresden
1
Universität Siegen
1
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
24
Psychology & marketing
14
Journal of retailing and consumer services
13
Technological forecasting & social change : an international journal
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
International journal of hospitality management
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
European journal of marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of hospitality marketing & management
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
International journal of advertising : the review of marketing communications
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of service research
3
The journal of services marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing : EJM
2
IWI-Diskussionsbeiträge
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of bank marketing
2
International review on public and non-profit marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Management-Reihe Corporate Social Responsibility
2
Research
2
Service business
2
Springer eBook Collection
2
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Source
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ECONIS (ZBW)
298
EconStor
7
RePEc
2
USB Cologne (EcoSocSci)
2
BASE
1
Showing
81
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310
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81
Why do we prefer humans to artificial intelligence in telemarketing? : a mind perception explanation
Li, Sixian
;
Peluso, Alessandro M.
;
Duan, Jinyun
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014235381
Saved in:
82
You are being watched! : using
anthropomorphism
to curb customer misbehavior in access-based consumption
Gong, Xiushuang
;
Zhang, Honghong
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014240290
Saved in:
83
When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan
;
Sengupta, Jaideep
;
Zheng, Jianqing (Frank)
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327
Saved in:
84
Brand
anthropomorphism
on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
85
Anthropomorphize service robots : the role of human nature traits
Lv, Linxiang
;
Huang, Minxue
;
Huang, Ruyao
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 213-237
Persistent link: https://www.econbiz.de/10014321575
Saved in:
86
Can brand
anthropomorphism
trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
87
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and
anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
88
Money in a "safe" place : money
anthropomorphism
increases saving behavior
Wang, Lili
;
Kim, Sara
;
Zhou, Xinyue
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014281903
Saved in:
89
My doctor is an avatar! The effect of
anthropomorphism
and emotional receptivity on individuals' intention to use digital-based healthcare services
Sestino, Andrea
;
D'Angelo, Alfredo
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287691
Saved in:
90
Hanging out with my pandemic pal : contextualizing motivations of anthropomorphizing voice assistants during covid-19
Liu, Fanjue
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 676-704
Persistent link: https://www.econbiz.de/10014287732
Saved in:
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