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"Cowboys, indians, oil & cattle…Texas History" (Graham, TX) : how Texas destinations associate themselves with the state narrative
Avraham, Eli
;
Baum, Igal
- In:
Tourism and hospitality research : THR
22
(
2022
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10013257544
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2
Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo
;
Park, Hanna
;
Kim, Jwa K.
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
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