"Cowboys, indians, oil & cattle…Texas History" (Graham, TX) : how Texas destinations associate themselves with the state narrative
Year of publication: |
2022
|
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Authors: | Avraham, Eli ; Baum, Igal |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 22.2022, 3, p. 299-313
|
Subject: | association strategy | destination marketing | state identity. | state narrative | Texas | tourism advertising | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Indien | India |
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