Alexander, Donald L.; Kern, William - In: International Journal of Sport Finance 4 (2009) 4, pp. 240-254
This paper explores the impact of intercollegiate athletic performance on tuition rates. A number of recent studies … ascertain whether athletic performance improves student quality, graduation rates, and state appropriations. Only one previous … rates from participation in the NCAA men’s basketball tournament. In this paper, we find that athletic performance as …