//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"audio logo"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
audio logo
2
Advertising effects
1
Advertising music
1
Brand
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Perception
1
Wahrnehmung
1
Werbemusik
1
Werbewirkung
1
acoustics
1
audio branding
1
branding
1
information processing
1
logistic regression
1
music perception
1
recall
1
sensory marketing
1
timbre
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
2
Author
All
Melzner, Johann
1
Raghubir, Priya
1
Riedl, Joachim
1
Zips, Sebastian
1
Published in...
All
Journal of marketing research
1
Open science publications of Access Marketing Management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
2
Selected personal related and brand related predictors of the success of audio branding
Zips, Sebastian
;
Riedl, Joachim
-
2017
Persistent link: https://www.econbiz.de/10012108606
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->