Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"audiovisual eWOM"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beschaffung
1
Brand image
1
Confidence
1
Consumer behaviour
1
Internet marketing
1
Kaufentscheidung
1
Konsumentenverhalten
1
Markenimage
1
Online-Marketing
1
Procurement
1
Purchase decision
1
Social Web
1
Social web
1
Vertrauen
1
Viral marketing
1
Virales Marketing
1
audiovisual eWOM
1
brand attitude
1
electronic word-of-mouth
1
influencers
1
purchase decision
1
purchase intention
1
source attractiveness
1
source expertise
1
source trustworthiness
1
word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Acikgoz, Fulya
1
Alguezaui, Salma
1
Filieri, Raffaele
1
Li, Chunyu
1
Published in...
All
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
