HUNG, Shiu-Wan; Cheng, Min-Jhih; Hsieh, Shiu-Chun - In: International Journal of Retail & Distribution Management 43 (2015) 2, pp. 167-182
sellers. Design/methodology/approach – This study investigates the influence of sellers’ strategies for offering bargains on … strategies for offering bargains in online transactions on consumer’s satisfaction. The results of this study will provide some …