Search Results - subject:"beauty product"

Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers

Dalziel, Riané Cherylise - In: European journal of international management : EJIM 22 (2024) 1, pp. 31-51

Persistent link: https://www.econbiz.de/10014513932

Purchase intention of Korean beauty products among undergraduate students

Lim, Chui Seong; Loo, Jia-Leng; Wong, Siew Chin; Hong, … - In: Journal of management research 12 (2020) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10012267287

Repurchase intention of Korean beauty products among Taiwanese consumers

Moslehpour, Massoud; Wong, Wing Keung; Kien, Pham Van; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 569-588

Persistent link: https://www.econbiz.de/10011739471

Repurchase intention of Korean beauty products among Taiwanese consumers

Moslehpour, Massoud; Wong, Wing-Keung; Pham, Kien Van; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 569-588

. Originality/value Very few studies have examined a general construct of RI related to beauty product. The findings of this study … imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This …

Persistent link: https://www.econbiz.de/10014675256