Search Results - subject:"behavioral intent"

Investigating membership retention : employing public relations theory to better understand relationship management

Pressgrove, Geah; McKeever, Robert; McKeever, Brooke … - In: Journal of nonprofit & public sector marketing 36 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014514738

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots

De Cosmo, Lucrezia Maria; Piper, Luigi; Di Vittorio, Arianna - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 83-102

Persistent link: https://www.econbiz.de/10012583872

An Empirical Study to Evaluate the Impact of Demographic Variables to Complaint Behavior of Customers in a Dine-In Restaurant Industry: A Case of Graduate Students

Tan, Tiffany Adelaine Gan - In: International Journal of Applied Industrial Engineering … 4 (2017) 2, pp. 19-32

This paper examined the relationship between demographic variables and frequency of dining out to customers' complaint behavior and assessed the relationship between complaint behavior and behavioral intentions. Respondents were 428 graduate students from a major Metropolitan city in the...

Persistent link: https://www.econbiz.de/10012042868

Student Resistance to a Mandatory Learning Management System in Online Supply Chain Courses

Strang, Kenneth David; Vajjhala, Narasimha Rao - In: Journal of Organizational and End User Computing (JOEUC) 29 (2017) 3, pp. 49-67

examined actual behavior by measuring grade as the dependent variable instead of relying on behavioral intent (BI) which is a …

Persistent link: https://www.econbiz.de/10012049232

It takes two to tango : signaling behavioral intent in servce multinationals' foeign entry strategies

Stevens, Charles E.; Makarius, Erin E.; Mukherjee, Debmalya - In: Journal of international management 21 (2015) 3, pp. 235-248

Persistent link: https://www.econbiz.de/10011398481

The Initial E-Trust Formation to A Content-Based Web Site : The Role of E-service Quality and Disposition to Trust

Ben Naoui, Feten; ZAIEM, Imed - 2014

the effect of this trust on consumer behavioral intent.An online survey was conducted in order to validate a causal model … trust and e-service quality on e-trust and the impact of e-trust on behavioral intent. …

Persistent link: https://www.econbiz.de/10011315476

The Initial E-Trust Formation to A Content-Based Web Site : The Role of E-service Quality and Disposition to Trust

Ben Naoui, Feten; ZAIEM, Imed - 2014

Persistent link: https://www.econbiz.de/10011531844