Lasarov, Wassili; Hoffmann, Stefan; Orth, Ulrich - In: Journal of Business Ethics 182 (2021) 4, pp. 1129-1154
a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little … is known on why individual participation in a boycott declines and what type of consumer is more likely to stop … boycotting earlier rather than later. Integrating research on drivers of individual boycott participation with multi-stage models …