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Search: subject:"brand alliance"
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Brand management
36
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Brand alliance
13
brand alliance
11
Brand
10
Markenartikel
10
International marketing
5
Internationales Marketing
5
co-branding
5
Co-branding
4
Marketing cooperation
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Cross-border strategic brand alliance
3
Ingredient branding
3
Markentransfer
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
2
Cause importance
2
Cause-Related Marketing
2
Cobranding
2
Designation of origin
2
Fashion
2
Feedback
2
Herkunftsbezeichnung
2
Hotel industry
2
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Online availability
All
Undetermined
24
Free
3
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Article
41
Book / Working Paper
1
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Article in journal
36
Aufsatz in Zeitschrift
36
Congress Report
1
Thesis
1
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English
37
Undetermined
4
French
1
Author
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Bei, Lien-ti
2
Cao, Zixia
2
Chatterjee, Rabikar
2
Edmondson, Diane R.
2
Grégoire, Yany
2
Lafferty, Barbara A.
2
Lee, Jin Kyun
2
Lee, Wei-Na
2
Mariadoss, Babu John
2
Monroe, Kent B.
2
Newmeyer, Casey E.
2
Vaidyanathan, Rajiv
2
Venkatesh, R.
2
Yan, Ruiliang
2
A. Patiar
1
Aggarwal, Praveen
1
Ahn, Taesoo
1
Antonio, Ferdi
1
Ashton, Ann Suwaree
1
Besharat, Ali
1
Bowman, Douglas
1
Breakey, Noreen
1
Brown, Brian P.
1
Castellano, Sylvaine
1
Chang, Hua
1
Charry, Karine
1
Chen, Chien-Wei
1
Cheng, Zhang
1
Choi, Tsan-Ming
1
Chow, Pui-Sze
1
Demoulin, Nathalie T. M.
1
Grohmann, Bianca
1
Grębosz, Magdalena
1
Guang, Tian
1
Guo, Xinyu
1
Henderson, Conor M.
1
Herrmann, Andreas
1
Hikkerova, Lubica
1
Holmes, Gary
1
Jamal, Ahmad
1
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Business Research
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Businesses
1
European Sport management quarterly : ESMQ
1
International journal of advertising : the review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of value chain management : IJVCM
1
International marketing review
1
Journal of economics & management
1
Journal of hospitality and tourism insights
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MSI reports : working paper series
1
Marketing Letters
1
Marketing intelligence & planning
1
Revue Gestion 2000 : management & prospective
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of business strategy
1
The service industries journal
1
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ECONIS (ZBW)
37
RePEc
3
BASE
2
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31
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
32
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
33
Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
Saved in:
34
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
35
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
36
Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
37
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
38
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic
brand
alliance
Lee, Jin Kyun
;
Lee, Byung-Kwan
;
Lee, Wei-Na
- In:
Journal of Business Research
66
(
2013
)
3
,
pp. 354-363
-border strategic
brand
alliance
(SBA) is a viable market entry strategy for host and partner brands. Specifically, cross-border SBA …
Persistent link: https://www.econbiz.de/10010608408
Saved in:
39
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
40
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
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