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Search: subject:"brand communities"
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Subject
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Brand management
99
Markenführung
96
Social Web
94
Social web
94
Consumer behaviour
86
Konsumentenverhalten
85
Beziehungsmarketing
61
Relationship marketing
61
Brand image
54
Markenimage
52
Internet marketing
50
Online-Marketing
49
Brand communities
41
Online brand communities
33
Brand
28
Markenartikel
28
Customer integration
22
Kundenintegration
22
brand communities
21
Social media
19
Brand loyalty
16
online brand communities
12
Online retailing
11
Online-Handel
11
Facebook
8
Viral marketing
8
Virales Marketing
8
Customer engagement
7
Markentreue
7
Netnography
7
Betriebliche Wertschöpfung
6
Brand co-creation
6
Brand engagement
6
Social capital
6
Sozialkapital
6
Value creation
6
brand loyalty
6
Anti-brand communities
5
Brand hate
5
Brand love
5
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Online availability
All
Undetermined
106
Free
13
Type of publication
All
Article
136
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
research-article
17
Aufsatz im Buch
3
Book section
3
conceptual-paper
3
review
3
Article
2
review-article
1
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Language
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English
126
Undetermined
8
German
1
Spanish
1
Turkish
1
Author
All
Veloutsou, Cleopatra
7
Kumar, Jitender
4
Kumar, Vikas
4
Loureiro, Sandra Maria Correia
4
Popp, Bastian
4
Baldus, Brian J.
3
Cova, Bernard
3
Manarioti, Agapi
3
Morgan-Thomas, Anna
3
Paranque, Bernard
3
Arcand, Manon
2
Baudry, Damien
2
Brandão, Amélia Maria Pinto da Cunha
2
Conduit, Jodie
2
Danbury, Annie
2
Dimitriadis, Sergios
2
Dursun, Yunus
2
France, Cassandra
2
Germelmann, Claas Christian
2
Hammerschmidt, Maik
2
Hollebeek, Linda D.
2
Hook, Margurite
2
Jung, Benjamin
2
Kanthavanich, Poramate
2
Kaufmann, Hans Ruediger
2
Kaufmann, Hans Rüdiger
2
Khan, Zoia
2
Khattak, Arif
2
Kulczynski, Alicia
2
Lambert, Claire
2
Lee, Hsiao-Ching
2
Li, Dahui
2
Liu, Chih-Chung
2
Luoma-aho, Vilma
2
Ma, Shuang
2
Marticotte, Francois
2
Meek, Stephanie
2
Merrilees, Bill
2
Miller, Dale
2
Ogilvie, Madeleine
2
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Institution
All
Université Paris-Dauphine (Paris IX)
1
Published in...
All
Journal of business research : JBR
11
The journal of product & brand management
10
Journal of Product & Brand Management
9
Journal of global marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European Journal of Marketing
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of promotion management : JPM
2
Journal of service management
2
Journal of strategic marketing
2
Marketing Intelligence & Planning
2
Online Information Review
2
Strategic Direction
2
A Research Agenda for Service Marketing
1
Advances in brand semiotics & discourse analysis
1
Arts marketing : an international journal ; AM
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Business Horizons
1
Economics Papers from University Paris Dauphine
1
Ege Academic Review
1
Emerging issues in economics of development, business and finance
1
European business review
1
European journal of innovation management
1
European journal of marketing
1
Global Business and Economics Review
1
Global business & economics review
1
Global business review
1
Industry and Innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Business Performance Management
1
International Journal of Sports Marketing and Sponsorship
1
International Journal of Systems and Service-Oriented Engineering (IJSSOE)
1
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Source
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ECONIS (ZBW)
101
Other ZBW resources
25
RePEc
9
EconStor
2
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137
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1
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
2
From Korea to the world : women's role as peer-leaders in K-pop transnational online
brand
communities
Brassier, Pascal
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1324-1348
Persistent link: https://www.econbiz.de/10014426228
Saved in:
3
The dark side of members' heterogeneity within online
brand
communities
and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
4
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
5
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
6
Investigating the impact of online
brand
communities
on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
Netflix's community relationship management : an analysis of its Facebook-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
8
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
9
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
10
How do firms use virtual
brand
communities
to improve innovation performance? : based on consumer participation and organizational learning perspectives
Zheng, Jian
;
Liu, Renjing
;
Zhang, Ru
;
Xu, Hao
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
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