Negara, Danes Jaya; Mantikei, Bambang; Christa, Usup Riassy - In: Contemporary Economics 14 (2020) 4, pp. 428-443
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm … in sustainable FP. Both brand image and brand reputation effect on brand goodwill and finally, brand goodwill influences …