Psychological effect of brand image and brand reputation on sustainable firm performance in Indonesian logistics
Danes Jaya Negara, Bambang Mantikei, Meitiana, Usup Riassy Christa, and Lelo Sintani
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of Indonesian logistics companies. This was achieved using primary data collected through questionnaires. 500 questionnaires were distributed, and 270 valid responses were used for data analysis, which used Smart PLS for that purpose logistics companies logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect on sustainable FP of logistics companies. Any change in the brand image and brand reputation has significant psychological effect which has contribution to decrease or increase the sustainable FP. Moreover, goodwill also has important role in sustainable FP. Both brand image and brand reputation effect on brand goodwill and finally, brand goodwill influences the sustainable FP.
Year of publication: |
2020
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Authors: | Negara, Danes Jaya ; Mantikei, Bambang ; Meitiana ; Christa, Usup Riassy ; Sintani, Lelo |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 14.2020, 4 (22.12.), special issue, p. 428-443
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Subject: | Brand image | brand reputation | sustainable firm performance | brand goodwill | psychological effect | Unternehmenserfolg | Firm performance | Markenimage | Konsumentenverhalten | Consumer behaviour | Reputation | Firmenimage | Corporate reputation | Markenführung | Brand management |
Saved in:
freely available
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.416 [DOI] hdl:10419/297539 [Handle] |
Classification: | D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving ; L25 - Firm Size and Performance |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422615