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Search: subject:"brand interest"
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Brand
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Markenartikel
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brand attitude
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brand interest
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Zahlungsbereitschaftsanalyse
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advertisement attitude
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brand awareness
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brand concept
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Andrea, Hemetsberger
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Hassan, Heba E.
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
2
Selfie campaigns as advertising tactic : mental imagery as a driver of
brand
interest
and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
3
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Saved in:
4
Cosa diamine è un brand? Un tentativo di integrazione e le sue conseguenze per la ricerca e il management
Hans, Mühlbacher
;
Andrea, Hemetsberger
- In:
Micro & Macro Marketing
(
2008
)
2
,
pp. 271-292
a "
brand
interest
group" that co-produces brand manifestations and co-constructs brand meaning in an ongoing public …
Persistent link: https://www.econbiz.de/10010968517
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