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Journal of nonprofit & public sector marketing
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Volunteer brand equity? : exploring the adoption of Employee Brand Equity (EBE) dimensions to understand volunteers' contributions to build nonprofit organizations' brands
Nogueira, Mafalda
;
Santarém, Francisco
;
Gomes, Sandra
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
1
,
pp. 73-104
Persistent link: https://www.econbiz.de/10012200057
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