Volunteer brand equity? : exploring the adoption of Employee Brand Equity (EBE) dimensions to understand volunteers' contributions to build nonprofit organizations' brands
Year of publication: |
2020
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Authors: | Nogueira, Mafalda ; Santarém, Francisco ; Gomes, Sandra |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 1, p. 73-104
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Subject: | brand management in NPOs | employee based brand equity | formal volunteering organizations | NPOs characteristics | volunteer brand equity | Markenführung | Brand management | Ehrenamtliche Arbeit | Voluntary work | Markenimage | Brand image | Nonprofit-Organisation | Nonprofit organization | Arbeitsverhalten | Work behaviour | Arbeitskräfte | Workforce |
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