Search Results - subject:"brand personality"

How micro-influencers' personality influences the personality of novice and established brands

Zwicker, Sebastian; Tarabashkina, Liudmila; Proksch, Michael - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 113-125

Persistent link: https://www.econbiz.de/10014631673

The visual naturalness effect : impact of natural logos on brand personality perception

Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363

Persistent link: https://www.econbiz.de/10014325975

The influence of brand innovativeness and quality affect consumer perceived value : the role of symbolic brand qualities as mediating

Maharani, Aisyah Shafira; Hidayat, Anas - 2023

Persistent link: https://www.econbiz.de/10014326074

The role of intangible attributes of luxury brands for signalling status : a systematic literature review

Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766

Persistent link: https://www.econbiz.de/10014427398

Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust

Cardoso, Antonio; Paulauskaitė, Augustė; Hachki, Hajar; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-16

In this study, Airbnb's brand personality is explored in relation to its effects on consumer involvement and … personality is mostly associated with excitement, sincerity, and competence. Brand personality was shown to have effects on both … relationship between those constructs in the context of hospitality brands. The results of the study revealed that Airbnb's brand …

Persistent link: https://www.econbiz.de/10013272773