Brand personality and student consumerism towards higher education in Indonesia
Johnny Hadi Raharjo, G. Oka Warmana, Damar Kristianto
| Year of publication: |
2022
|
|---|---|
| Authors: | Raharjo, Johnny Hadi ; Warmana, G. Oka ; Kristianto, Damar |
| Subject: | Consumerism | Marketing | Education | Management Business | Brand Personality | Markenimage | Brand image | Studierende | Students | Indonesien | Indonesia | Markenführung | Brand management | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Betriebswirtschaftsstudium | Graduate business education |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i7.2126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445403