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Search: subject:"brand positioning"
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Brand management
88
Markenführung
87
Brand image
78
Markenimage
76
Consumer behaviour
62
Konsumentenverhalten
59
Brand positioning
53
Brand
39
brand positioning
37
Markenartikel
35
Marketing management
16
Marketingmanagement
16
Relationship marketing
13
Beziehungsmarketing
12
Brand Positioning
9
Internet marketing
8
Online-Marketing
8
Green brand positioning
7
International marketing
7
Market segmentation
7
Tourism marketing
7
Tourismusmarketing
7
Green marketing
6
Internationales Marketing
6
Sustainability
6
Sustainable product
6
Öko-Marketing
6
Öko-Produkt
6
Corporate social responsibility
5
Designation of origin
5
Environmental consciousness
5
Fashion
5
Herkunftsbezeichnung
5
Innovation
5
Mode
5
Structural equation model
5
Strukturgleichungsmodell
5
Taiwan
5
Tourism
5
Umweltbewusstsein
5
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Undetermined
93
Free
24
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Article
129
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Aufsatz in Zeitschrift
91
research-article
8
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4
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4
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3
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English
117
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14
Spanish
2
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1
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Istrefi-Jahja, Arta
3
Mogaji, Emmanuel
3
Zeqiri, Jusuf
3
Asadollah, Hooshang
2
Ataniyazova, Zamira
2
Bamfo, Bylon Abeeku
2
Baran, Tamer
2
Bozga, Narcis-Alexandru
2
Chen, Tingzhen
2
Cristea, Adina
2
Dogbe, Courage Simon Kofi
2
Friedman, Barry
2
Gheidi, Shabnam
2
Guiry, Michael
2
Guo, Shu
2
Hartmann, Patrick
2
Keller, Kevin Lane
2
Keränen, Joona
2
Kiran, Prabha
2
Ledden, Lesley
2
McCarthy, Breda
2
Nguyen Phong Nguyen
2
Pomegbe, Wisdom Wise Kwabla
2
Sarikhani Khorrami, Maryam
2
Shafiee, Maysam
2
Shams, S. M. Riad
2
Singh, Jaywant
2
Song, Xuguang
2
Wang, Hui-Ju
2
Yang, Minli
2
Adlakha, Kanupriya
1
Alzate, Miriam
1
Ameyibor, Leeford Edem Kojo
1
Anabila, Peter
1
Anjos, Sara Joana Gadotti dos
1
Apaolaza Ibáñez, Vanesa
1
Arce-Urriza, Marta
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Ashraf, Rohail
1
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
ISM University of Management and Economics
1
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
1
Published in...
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Journal of global marketing
5
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
The journal of product & brand management
3
Cuadernos de Gestión
2
European journal of marketing
2
International Journal of Sustainable Economies Management (IJSEM)
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of sustainable economies management : an official publication of the Information Resources Management Association
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Marketing Intelligence & Planning
2
Marketing Letters
2
Marketing Science
2
Marketing intelligence & planning
2
Service business
2
Strategic Direction
2
Annals of Faculty of Economics
1
Asia Pacific Journal of Marketing and Logistics
1
Asian Agricultural Research
1
Asian journal of management cases
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business strategy and the environment
1
Ciencias administrativas : revista digital
1
Cogent business & management
1
Cornell hospitality quarterly : CQ
1
Enlightening tourism : ET ; a pathmaking journal
1
European Journal of Marketing
1
European Research on Management and Business Economics (ERMBE)
1
European Sport management quarterly : ESMQ
1
European journal of innovation management
1
European research on management and business economics
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Foundations and Trends(R) in Marketing
1
Global journal of business management : GJBM
1
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ECONIS (ZBW)
95
Other ZBW resources
17
RePEc
16
BASE
3
EconStor
3
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134
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41
The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing
;
Zhou, Zhimin
- In:
International journal of emerging markets
17
(
2022
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
Saved in:
42
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
43
Mining the text of online consumer reviews to analyze brand image and
brand
positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
44
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
45
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117
Saved in:
46
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
47
Dynamic
brand
positioning
: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
He, Jiaxun
;
Zhang, Fan
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2774-2803
Persistent link: https://www.econbiz.de/10013457389
Saved in:
48
Does green
brand
positioning
translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish
;
Qureshi, Ishtiaq Hussain
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203
Saved in:
49
Green brand management : nexus between brand attachment, satisfaction and loyalty of green products
Ratna, Vir Ved
;
Ojha, Raj Kumar
- In:
International journal of green economics : IJGE
16
(
2022
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
Saved in:
50
Social brand engagement and
brand
positioning
for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
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