Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Year of publication: |
2022
|
---|---|
Authors: | Perera, Charitha Harshani ; Nayak, Rajkishore ; Long Thang Van Nguyen |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 2, p. 179-196
|
Subject: | brand co-creation | brand positioning | brand trust | brand usage experience | developing countries | Higher education | social brand engagement | Markenführung | Brand management | Hochschule | Higher education institution | Sri Lanka | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Studierende | Students |
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