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Search: subject:"brand quality"
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Subject
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Brand management
34
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
29
Markenimage
28
Brand
20
Markenartikel
20
Brand quality
14
Product quality
13
Produktqualität
13
brand quality
13
Perceived brand quality
8
Brand loyalty
7
Beziehungsmarketing
6
Customer satisfaction
6
Relationship marketing
6
Dienstleistungsqualität
5
Kundenzufriedenheit
5
Service quality
5
perceived brand quality
5
brand loyalty
4
ethnocentrism
4
Advertising
3
Advertising effects
3
Consumer involvement
3
Corporate social responsibility
3
International marketing
3
Internationales Marketing
3
Markentreue
3
Product differentiation
3
Produktdifferenzierung
3
Rational brand quality
3
Werbewirkung
3
Werbung
3
brand image
3
Brand awareness
2
Brand credibility
2
Brand equity
2
Brand extension
2
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Online availability
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Undetermined
33
Free
11
Type of publication
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Article
51
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
36
Aufsatz in Zeitschrift
36
research-article
9
Article
3
Working Paper
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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English
50
Undetermined
4
Author
All
Samudro, Andreas
3
Susanti, Vonny
3
Budiman, Santi
2
Chu, Rongwei
2
Eckel, Carsten
2
Ekinci, Yuksel
2
Goldstein, Daniel
2
Haryanto, Budhi
2
Iacovone, Leonardo
2
Kang, Juhee
2
Kissi, Philip Siaw
2
Manthiou, Aikaterini
2
Neary, J. Peter
2
Schrier, Thomas
2
Shi, Guicheng
2
Simonyan, Yvetta
2
Vera, Jorge
2
Wan, Lisa C.
2
Yu, Chunling
2
Akroush, Mamoun N.
1
Alfaouri, Ruba Jaser
1
Amaldoss, Wilfred
1
Anthony Wong, Ipkin
1
Apostolopoulou, Artemisia
1
Ashill, Nick J.
1
Ayup-González, Jannett
1
Baker, Thomas
1
Barra, Cristóbal
1
Baskin, Ernest
1
Bian, Junsong
1
Boisvert, Jean
1
Briggs, Elten
1
Brock, James L.
1
Bui, M̃y
1
Butt, Muhammad
1
Butt, Muhammad Mohsin
1
Buzdar, Muhammad Farooq
1
Calderón-Monge, Esther
1
Can, Ali Selcuk
1
Cao, Zixia
1
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Institution
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Published in...
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Cogent Business & Management
2
Cogent business & management
2
International Journal of Sports Marketing and Sponsorship
2
Journal of Product & Brand Management
2
Journal of Services Marketing
2
Journal of business research : JBR
2
Nepalese journal of economics : a publication of Uniglobe College
2
The journal of product & brand management
2
Applied economics
1
Birmingham Business School Discussion Paper Series
1
CORE Discussion Papers
1
Discussion paper series
1
Global Business & Finance Review (GBFR)
1
Global business and finance review
1
International Journal of Culture, Tourism and Hospitality Research
1
International entrepreneurship and management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of Business Ethics
1
Journal of Consumer Marketing
1
Journal of Contemporary Issues in Business and Government
1
Journal of International Economics
1
Journal of business ethics : JOBE
1
Journal of international consumer marketing
1
Journal of international economics
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing Letters
1
Psychology & marketing
1
Review of marketing science
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
37
Other ZBW resources
9
EconStor
4
RePEc
4
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54
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1
Job seekers satisfy or dissatisfy with the existing electronic recruitment: A theoretical and empirical investigation
Kissi, Philip Siaw
- In:
Cogent Business & Management
10
(
2023
)
3
,
pp. 1-18
-recruitment systems are expectation, performance, perceived e-recruitment fraud, and e-recruitment
brand
quality
. More so, the finding …
Persistent link: https://www.econbiz.de/10014527879
Saved in:
2
Job seekers satisfy or dissatisfy with the existing electronic recruitment : a theoretical and empirical investigation
Kissi, Philip Siaw
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-18
-recruitment systems are expectation, performance, perceived e-recruitment fraud, and e-recruitment
brand
quality
. More so, the finding …
Persistent link: https://www.econbiz.de/10014505849
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
5
The model development of industrial brand loyalty: Assessing the rational and emotional aspects as antecedents of loyalty
Samudro, Andreas
;
Susanti, Vonny
- In:
Cogent Business & Management
8
(
2021
)
1
,
pp. 1-27
between the constructs in the model. Moreover, it confirms that rational
brand
quality
influences brand loyalty stronger than …
Persistent link: https://www.econbiz.de/10014001636
Saved in:
6
The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty
Samudro, Andreas
;
Susanti, Vonny
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-27
between the constructs in the model. Moreover, it confirms that rational
brand
quality
influences brand loyalty stronger than …
Persistent link: https://www.econbiz.de/10012663810
Saved in:
7
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
8
The strategic impact of vertical integration on non-deceptive counterfeiting
Bian, Junsong
;
Zhang, Guoqing
;
Zhou, Guanghui
- In:
International journal of production economics
260
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014310248
Saved in:
9
Innovative celebrity endorsement and consumer purchase
Sankar, Jeganathan Gomathi
;
Indhuja M
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 678-684
Persistent link: https://www.econbiz.de/10012522880
Saved in:
10
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
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