Search Results - subject:"brand recall"

Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: PraxisWISSEN Marketing 8 (2023) 01/2023, pp. 37-55

With the literally ever-lasting relevance of social media and the constant development of online communication, memes are more and more gaining popularity. So far there is only little scientific research on the advertising effectiveness of memes. This study aims to close this knowledge gap and...

Persistent link: https://www.econbiz.de/10014517471

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...

Persistent link: https://www.econbiz.de/10014516159

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

What do you see and what do you recall?: Using eye tracking to understand product placement

Kongmanon, Jittima; Petison, Phallapa - In: Cogent Business & Management 9 (2022) 1, pp. 1-22

recognition and brand recall. The 3.18-minute sitcom with motorcycle placement was shown to a total of 65 participants; daily …. Furthermore, none of the five forms successfully led to brand recall. The key implication of this study showed that applying …

Persistent link: https://www.econbiz.de/10014505498

What do you see and what do you recall? : using eye tracking to understand product placement

Jittima Kongmanon; Phallapa Petison - In: Cogent business & management 9 (2022) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10014436286

The value of using popular music and performers on brand and message recall in television advertising jingles

Taher, Ahmed; El Badawy, Heba Y. - In: Journal of media business studies 20 (2023) 4, pp. 303-319

Persistent link: https://www.econbiz.de/10014438633

Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention

Gamage, Dulanjana; Jayasuriya, Nisha; Rathnayake, Nilmini; … - In: Journal of Asia Business Studies 17 (2023) 6, pp. 1110-1124

Persistent link: https://www.econbiz.de/10014432793

Priming movie product placements : new insights from a cross-national case study

Balasubramanian, Siva Kumar; Gistri, Giacomo - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1064-1094

Persistent link: https://www.econbiz.de/10013362126

The power of creative advertising : creative ads impair recall and attitudes toward other ads

Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom; Kim, Hyoje Jay - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1521-1540

Persistent link: https://www.econbiz.de/10013484605

Effectiveness of in-game advertisements within role-playing games

Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299

Persistent link: https://www.econbiz.de/10014309738