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Search: subject:"business-to-business relations"
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Journal of marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Favor reciprocity, innovation and inefficiency : the double-edged sword of business-to-business wasta relations
AlHussainan, Omar
;
Guo, Ying
;
Rammal, Hussain
;
Tang, Ryan W.
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1203-1214
Persistent link: https://www.econbiz.de/10014276761
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Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
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