Favor reciprocity, innovation and inefficiency : the double-edged sword of business-to-business wasta relations
Year of publication: |
2023
|
---|---|
Authors: | AlHussainan, Omar ; Guo, Ying ; Rammal, Hussain ; Tang, Ryan W. ; Golgeci, Ismail |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 5, p. 1203-1214
|
Subject: | Business-to-business relations | Kuwait | Social exchange theory | Wasta | Lieferantenmanagement | Supplier relationship management | Austauschtheorie | B-to-B-Marketing | Business-to-business marketing |
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