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Search: subject:"call to action"
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Business call to action
2
Call to action
2
Consumer behaviour
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
Anreiz
1
Authentischer Vertriebskanal
1
Beziehungsmarketing
1
Call-to-Action-Livestream
1
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1
Customer heterogeneity
1
Dietary supplement
1
Direct marketing
1
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1
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1
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1
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1
Emotion
1
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1
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1
Equality.
1
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1
Feldforschung
1
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1
Global Call to Action Against Poverty (Organization)--Influence.
1
Incentives
1
Inspiration
1
Instagram
1
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Babiloni, Fabio
1
Bapna, Ravi
1
Bijmolt, Tammo H. A.
1
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1
Bungarten, Alexander
1
Camarero Izquierdo, Carmen
1
Cartocci, Giulia
1
Cherubino, Patrizia
1
Di Flumeri, Gianluca
1
Gabay, Clive
1
Golden, Joseph M.
1
Jin, Yan
1
Jung, Jaehwuen
1
Karinshak, Elise
1
Knecht, Sylvia
1
Mancini, Marco
1
Martinez-Levy, Ana C.
1
Oltra, Itziar
1
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1
Rossi, Dario
1
San José Cabezudo, Rebeca
1
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1
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1
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1
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1
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1
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1
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1
Marketing & Innovation 2023 : Future Shopping – der Handel in der (Nach-)Coronazeit
1
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ECONIS (ZBW)
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Assessment of the impact of the war on micro-, small-, and medium-sized enterprises in Ukraine
UNDP
-
2024
Persistent link: https://www.econbiz.de/10014514926
Saved in:
2
Innovative investments for the economic recovery of Ukraine
UNDP
-
2023
Persistent link: https://www.econbiz.de/10014514982
Saved in:
3
Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.
;
Rossi, Dario
;
Cartocci, Giulia
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10013168394
Saved in:
4
Genuine and sustained POM mastery from linear POM to POM system symphonies
Robertson, Peter W.
;
Starr, Martin Kenneth
- In:
Production and operations management : the flagship …
31
(
2022
)
12
,
pp. 4628-4642
Persistent link: https://www.econbiz.de/10014265934
Saved in:
5
Ganz vorne mit dabei oder bereits hinten dran? : Livestream-Shopping, seine Potenziale und die Situation in Deutschland : eine Vorstellung, Prüfung und die Skizzierung des Status q...
Knecht, Sylvia
;
Bungarten, Alexander
- In:
Marketing & Innovation 2023 : Future Shopping – der …
,
(pp. 133-149)
.
2023
Persistent link: https://www.econbiz.de/10014331784
Saved in:
6
Building trust and empowering informed decisions : effects of risk disclosure and
call
to
action
on young adults' responses to dietary supplement advertising
Zhao, Wenqing
;
Jin, Yan
;
Karinshak, Elise
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10014336909
Saved in:
7
Inspire me, please! : the effect of calls to action and visual executions on customer inspiration in Instagram communications
Oltra, Itziar
;
Camarero Izquierdo, Carmen
;
San José …
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1209-1234
Persistent link: https://www.econbiz.de/10013417462
Saved in:
8
Words matter! : toward a prosocial
call-to-action
for online referral : evidence from two field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Golden, Joseph M.
;
Sun, Tianshu
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012242415
Saved in:
9
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
10
Civil society and global poverty : hegemony, inclusivity, legitimacy
Gabay, Clive
-
2013
Persistent link: https://www.econbiz.de/10009592222
Saved in:
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