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Search: subject:"cause"
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Cause-related marketing
409
Cause-Related Marketing
389
Consumer behaviour
281
Konsumentenverhalten
280
Corporate social responsibility
158
Marketing management
157
Marketingmanagement
157
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153
cause-related marketing
87
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86
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85
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73
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48
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Quality management
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Qualitätsmanagement
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corporate social responsibility
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Thomas, Sujo
14
Liu, Gordon
9
Hartmann, Monika
7
Langen, Nina
7
Wymer, Walter
7
Bae, Mikyeung
6
Chang, Chun-Tuan
6
Krishna, Aradhna
6
Kureshi, Sonal
6
Papasolomou, Ioanna
6
Vrontis, Demetris
6
Baghi, Ilaria
5
Christofi, Michael
5
Deb, Madhurima
5
Grebitus, Carola
5
Leonidou, Erasmia
5
Vlachos, Pavlos A.
5
Amawate, Vibhas
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Galan-Ladero, M. Mercedes
4
Grolleau, Gilles
4
Gupta, Shruti
4
Hylton, Keith N.
4
Jeong, Hyun Ju
4
Ko, Wai Wai
4
Lafferty, Barbara A.
4
Lee, Eun Mi
4
Lin, Haizhen
4
Mattila, Anna S.
4
Modin, Bitte
4
Myrskylä, Mikko
4
Rajan, Uday
4
Samu, Sridhar
4
Youn, Seounmi
4
Alves, Helena
3
Angrist, Joshua D.
3
Arnold-Gaille, Séverine
3
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Université Paris-Dauphine (Paris IX)
4
Princeton University Press
3
C.E.P.R. Discussion Papers
2
Department of Business Economics and Public Policy, Kelley School of Business
2
EconWPA
2
Economics Research, World Bank Group
2
Institute for the Study of Labor (IZA)
2
International Monetary Fund (IMF)
2
London School of Economics (LSE)
2
Academia de Studii Economice din Bucureşti
1
Agricultural and Applied Economics Association - AAEA
1
Center for Tobacco Control Research and Education, UC San Francisco
1
Centre for Health Economics and Policy Analysis (CHEPA), McMaster University
1
Centro de Desenvolvimento e Planejamento Regional (Cedeplar), Universidade Federal de Minas Gerais
1
Department of Economics, University of California-Santa Barbara (UCSB)
1
Duke University, Department of Economics
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Economic Research Southern Africa (ERSA)
1
Economics Department, University of California-Davis
1
Ekonomski Fakultet, Sveučilište u Zagrebu
1
European Association of Agricultural Economists - EAAE
1
Fachhochschule Reutlingen / European School of Business
1
Florida Department of Citrus
1
Fondazione ENI Enrico Mattei (FEEM)
1
Graduate School of Economics and Business Administration, Hokkaido University
1
ISM University of Management and Economics
1
Institute for Quantitative Social Science, Harvard University
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Monetary Fund
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Nationalekonomiska institutionen, Stockholms Universitet
1
RWTH Aachen
1
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
1
State Bank of Pakistan
1
Tectum Verlag
1
Universität Greifswald
1
Wydział Zarządzania i Ekonomii, Politechnika Gdańska
1
eSocialSciences
1
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Published in...
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International review on public and non-profit marketing
25
Journal of business research : JBR
22
Journal of business ethics : JOBE
17
Journal of nonprofit & public sector marketing
17
International journal of productivity and quality management : IJPQM
15
Journal of marketing communications
13
Demographic Research
10
Psychology & marketing
10
Journal of Business Ethics
9
Social Science & Medicine
9
International journal of advertising : the review of marketing communications
8
MPRA Paper
8
European journal of marketing : EJM
7
International journal of production research
7
Apas Papers
6
IZA Discussion Papers
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Quality & Quantity: International Journal of Methodology
6
European Sport management quarterly : ESMQ
5
Insurance / Mathematics & economics
5
International journal of nonprofit & voluntary sector marketing
5
Journal of Business Research
5
Journal of promotion management : JPM
5
Sport management review
5
The journal of consumer marketing
5
Economics Papers from University Paris Dauphine
4
International Review on Public and Nonprofit Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of six sigma and competitive advantage : IJSSCA
4
Journal of Industrial Engineering International
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of industrial engineering international
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing
4
Ovidius University Annals, Economic Sciences Series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
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Source
All
ECONIS (ZBW)
641
RePEc
210
EconStor
35
BASE
17
Other ZBW resources
4
USB Cologne (EcoSocSci)
3
Showing
71
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910
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71
A network perspective on
cause
-related marketing collaborations in professional sport
Schyvinck, Cleo
;
Naraine, Michael L.
;
Constandt, Bram
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10013426167
Saved in:
72
Price discrimination through
cause
-related marketing
Shankar, Kameshwari
;
Ghosh, Suman
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 787-817
Persistent link: https://www.econbiz.de/10013463316
Saved in:
73
The role of visual presentation in
cause
-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
74
The effects of framing messages and
cause
-related marketing on backing intentions in reward-based crowdfunding
Kuo, Ying-Feng
;
Lin, Cathy S.
;
Liu, Li-Te
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209518
Saved in:
75
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
76
The effects of donation amount and ad orientation of
cause
-related marketing on consumers' response
Zhang, Anran
;
Xu, Zhengliang
;
Yu, Xin
- In:
Nankai business review international
13
(
2022
)
3
,
pp. 418-440
Persistent link: https://www.econbiz.de/10013281297
Saved in:
77
Savoring post-conflict :
cause
-related marketing influencing colombian fruit taste expectation and product evaluation
Arboleda, Ana M.
;
Manfredi, Luciana C.
;
Arroyo, …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10013357366
Saved in:
78
Role of perceived corporate social responsibility in the nexus of perceived
cause
-related marketing and repurchase intention in emerging markets
Le Thanh Tiep
;
Tiwari, Aviral Kumar
;
Behl, Abhishek
; …
- In:
Management decision
60
(
2022
)
10
,
pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
Saved in:
79
How much can Saudi corporations benefit from
cause
-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Alfayad, Fadye Saud
- In:
Journal of Islamic accounting and business research
13
(
2022
)
7
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10013361383
Saved in:
80
You're getting warmer : examining a "warmth effect" as antecedent to
cause
-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
Saved in:
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