Grolleau, Gilles; Ibanez, Lisette; MOULLA, Sarah - In: Revue internationale de droit économique t.XXV (2011) 2, pp. 239-256
<marquage typemarq="italique"/> Cause-related products are more and more spread in the marketplace. They have the … allow consumers to support a non-for-profit action at a very low cost. This contribution characterizes cause-related … products and purchase-triggered donations and identifies the motives of the different partners involved in the process. It also …