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Search: subject:"celebrity endorser credibility"
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Celebrity endorsement
2
Celebrity-Werbung
2
Advertising effects
1
Beziehungsmarketing
1
Business start-up
1
Celebrity endorser credibility
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Community-based marketing
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Credibility
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Entrepreneurial marketing
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Online-Marketing
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Relationship marketing
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Social Web
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Social media
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Social web
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celebrity endorser credibility
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relationship quality
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self-brand connection
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Dwivedi, Abhishek
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Fink, Matthias
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Floh, Arne
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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ECONIS (ZBW)
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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2
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
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