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Search: subject:"channel interactions"
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The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
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Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Gu, Zheyin
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
16
(
2018
)
4
,
pp. 441-472
Persistent link: https://www.econbiz.de/10011963219
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