Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Zheyin (Jane) Gu, Yunchuan Liu
| Year of publication: |
December 2018
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|---|---|
| Authors: | Gu, Zheyin ; Liu, Yunchuan |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 16.2018, 4, p. 441-472
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| Subject: | Retailing | Sales advising | Manufacturer SPIFF | Vertical channel interactions | Industrie | Manufacturing industries | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-018-9202-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963219