Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17
online channel selection is crucial, especially given the rise of online shopping and the impact of the COVID-19 pandemic on … consumer behavior. This study explores the factors influencing channel selection intention within official online stores and … negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …