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Search: subject:"clicking \"like\""
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Journal of promotion management : innovations in planning and applied research
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What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
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The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
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