The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Year of publication: |
2019
|
---|---|
Authors: | Chwialkowska, Agnieszka |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 2, p. 270-300
|
Subject: | brand-generated content | clicking "like" | commenting | content sharing | content strategy | social media | user responses | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Content Management | Content management |
-
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian, (2011)
-
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth, (2021)
-
Content marketing strategy of branded YouTube channels
Wang, Rang, (2020)
- More ...
-
Overcoming perceived sacrifice as a barrier to the adoption of green nonāpurchase behaviours
Chwialkowska, Agnieszka, (2020)
-
Chwialkowska, Agnieszka, (2021)
-
Investing in reverse logistics : an explorative multi-industry study
Nickell, David, (2021)
- More ...