Park, Yoon Joo; Yoon, Sungjoon - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-16
have been quite a few previous studies on antecedents of consumers' decision to engage in collective consumption, it is … collective consumption. In addition, the current study verifies the role of perceived risk as a moderator between perceived trust … and the intention to use collective consumption. For the purpose of hypothesis verification, the study uses multiple …