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Making the world a better place : how crowdfunding increases consumer demand for social-good products
Simpson, Bonnie
;
Schreier, Martin
;
Bitterl, Rosalia
; …
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012492714
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