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Search: subject:"comics"
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Comic
11
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9
comics
8
Consumer behaviour
5
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5
USA
5
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5
Aufsatzsammlung
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Calandro, Joseph
4
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Peukert, Christian
3
Matsui, Takeshi
2
Abiru, Oluwatoniloba
1
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1
I, Hye gyeong
1
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1
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Center for Arts and Cultural Policy Studies, Woodrow Wilson School of Public and International Affairs
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Strategy & Leadership
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Arts marketing : an international journal ; AM
1
Business horizons
1
CESifo Working Paper
1
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COntextual MIX. Through Graphic Stories to Analyses of Contemporary Culture, Poznańskie Towarzystwo Przyjaciół Nauk, Poznań 2011
1
Competitiveness Review: An International Business Journal
1
Continuing to broaden the marketing concept : making the world a better place
1
EconStor Open Access Articles
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Health marketing quarterly
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Information economics and policy : IEP
1
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1
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
1
International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
1
International Journal of Information Technology & Decision Making (IJITDM)
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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1
Organization : the interdisciplinary journal of organization, theory and society
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Rororo
1
Social Studies Research and Practice
1
Sociological Research Online
1
Technological forecasting & social change : an international journal
1
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1
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ECONIS (ZBW)
20
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9
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5
EconStor
2
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1
Batman Forever? The Role of Trademarks for Reuse in the US
Comics
Industry
Kaiser, Franziska
;
Cuntz, Alexander
;
Peukert, Christian
-
2023
We study how trademarks affect reuse of creative works in the
comics
industry. As a creative industry, the
comics
…
Persistent link: https://www.econbiz.de/10014290299
Saved in:
2
Batman forever? : the role of trademarks for reuse in the US
comics
industry
Kaiser, Franziska
;
Cuntz, Alexander
;
Peukert, Christian
-
2023
We study how trademarks affect reuse of creative works in the
comics
industry. As a creative industry, the
comics
…
Persistent link: https://www.econbiz.de/10014252405
Saved in:
3
Physical or digital media : the mediating role of psychological ownership
Stough, Rusty
;
Graham, Christian
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10015062112
Saved in:
4
The ambiguous role of science and technology in Marvel superhero
comics
: from their "Golden Age" to the present-day
Muscio, Alessandro
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014250549
Saved in:
5
Batman forever? : the role of trademarks for reuse in the US
comics
industry
Kaiser, Franziska
;
Cuntz, Alexander
;
Peukert, Christian
- In:
Research policy : policy, management and economic …
52
(
2023
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014483886
Saved in:
6
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
7
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
8
Displacement from piracy in the American comic book market
Hardy, Wojciech
- In:
Information economics and policy : IEP
57
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013271782
Saved in:
9
"This looks like a job for an accountant! (with good funeral insurance)" : the changing roles of accountants in superhero
comics
from 1938 to 2018
Rocher, Sébastien
;
Christensen, Mark
;
Roy, Yves
- In:
Accounting history : journal of the Accounting History …
26
(
2021
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10012483312
Saved in:
10
Diversity, tokenism, and comic books : crafting better strategies
Podoshen, Jeffrey S.
;
Ekpo, Akon E.
;
Abiru, Oluwatoniloba
- In:
Business horizons
64
(
2021
)
1
,
pp. 131-140
Persistent link: https://www.econbiz.de/10012494575
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