Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Year of publication: |
2021
|
---|---|
Authors: | Luna-Nevarez, Cuauhtemoc |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 38.2021, 4, p. 315-333
|
Subject: | Blogs | comics | comprehension | graphic narratives | health communication | health promotion | narrative transportation | persuasion | type 2 diabetes | videos | Diabetes | Gesundheitsvorsorge | Preventive care | Narrative Methode | Narrative method | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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