Ertemel, Adnan Veysel; Civelek, Mustafa Emre - 2019
, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous … literature. Afterwards, an empirical research was conducted with the data collected from 464 e-commerce customer to verify the … website security in e-commerce affects customer purchase intention directly. Furthermore, website security indirectly affects …