Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
Year of publication: |
2019
|
---|---|
Authors: | Kumar, Anuj ; Mehra, Amit ; Kumar, Subodha |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (52 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Information Systems Research,30(1), March 2019, 319-338 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2500942 [DOI] |
Classification: | C93 - Field Experiments |
Source: | ECONIS - Online Catalogue of the ZBW |
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