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common attributes
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common features
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context effects
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nondifferentiating attributes
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points of parity
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Evangelidis, Ioannis
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Journal of marketing research : JMR
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Points of (dis)parity : expectation disconfirmation from
common
attributes
in consumer choice
Evangelidis, Ioannis
;
Van Osselaer, Stijn M. J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011819620
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