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Search: subject:"communication planning"
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Communication planning
3
Public relations
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Internal communication
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Interne Kommunikation
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Massenmedien
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communication planning
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Communication planning.
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Acheson, Keith
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Enslin, Carla
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Loggerenberg, Marthinus J. C. van
1
Maule, Christopher
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Palmieri, Rudi
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Rocci, Andrea
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Schill, Dan
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Carleton University, Department of Economics
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Department of Economics, University of Southern California
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Carleton Industrial Organization Research Unit (CIORU)
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Journal of communication management
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Journal of communication management : an international journal
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Journal of marketing communications
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Southern California - Department of Economics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi
;
Rocci, Andrea
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10014364051
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2
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
3
Creating business value through corporate communication : a theory-based framework and its practical application
Zerfaß, Ansgar
;
Viertmann, Christine
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10011600014
Saved in:
4
Stagecraft and statecraft : advance and media events in political communication
Schill, Dan
-
2009
Persistent link: https://www.econbiz.de/10004944238
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5
Media relations
Stanton, Richard
-
2007
Persistent link: https://www.econbiz.de/10004184175
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6
THE HIGGLEDY-PIGGLELY TRADE ENVIRONMENT FRO FILMS AND PROGRAMS: THE CANADIAN EXAMPLE.
Acheson, Keith
;
Maule, Christopher
-
Carleton University, Department of Economics
-
1990
Persistent link: https://www.econbiz.de/10005627075
Saved in:
7
NARROWCASTING ON CABLE TELEVISION: A PROGRAM CHOICE MODEL.
WATERMAN, D.
-
Department of Economics, University of Southern California
-
1988
Persistent link: https://www.econbiz.de/10005780169
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