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  • Search: subject:"comparative advertisement"
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Year of publication
Subject
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Comparative advertising 3 Vergleichende Werbung 3 Advertising effects 2 Comparative Advertisement 2 Comparative advertisement 2 Disparagement 2 Gesundheitspolitik 2 Health Policy 2 Health policy 2 Information Campaign 2 Salience 2 Trademarks 2 Werbewirkung 2 Advertising 1 Comparison 1 EU countries 1 EU-Staaten 1 India 1 Indien 1 Markenrecht 1 Trademark law 1 Vergleich 1 Werbung 1 comparative advertisement 1 health policy 1 information campaign 1 salience 1
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Online availability
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Free 2 Undetermined 2
Type of publication
All
Article 3 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2 Working Paper 2 Arbeitspapier 1 research-article 1
Language
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English 5
Author
All
Dertwinkel-Kalt, Markus 3 Aggarwal, Rashmi 2 Kaur, Rajinder 2
Published in...
All
DICE Discussion Paper 1 DICE discussion paper 1 Forum for health economics & policy : an evolving collection of symposia on important health care issues 1 International Journal of Law and Management 1 International journal of law and management : IJLMA 1
Source
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ECONIS (ZBW) 3 EconStor 1 Other ZBW resources 1
Showing 1 - 5 of 5
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Salience and health campaigns
Dertwinkel-Kalt, Markus - 2015
a "bad." Our findings imply that comparative advertisement is particularly efficient for entrant firms into established …
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Persistent link: https://www.econbiz.de/10010520548
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Cover Image
Salience and health campaigns
Dertwinkel-Kalt, Markus - 2015
a "bad." Our findings imply that comparative advertisement is particularly efficient for entrant firms into established …
Preview
Preview
Persistent link: https://www.econbiz.de/10010520748
Saved in:
Cover Image
Salience and health campaigns
Dertwinkel-Kalt, Markus - In: Forum for health economics & policy : an evolving … 19 (2016) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011537306
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The regulatory environment of comparative advertisement in India : an analysis
Kaur, Rajinder; Aggarwal, Rashmi - In: International journal of law and management : IJLMA 55 (2013) 5, pp. 429-443
Persistent link: https://www.econbiz.de/10010209058
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The regulatory environment of comparative advertisement in India – an analysis
Kaur, Rajinder; Aggarwal, Rashmi - In: International Journal of Law and Management 55 (2013) 6, pp. 429-443
Purpose – This study aims to compile the present situation of comparative advertisement in Indian markets and the … the stringent laws, the practice of comparative advertisement has seen many derogatory consequences a few are mentioned … here. The paper concludes by giving recommendations on the issues of legal aspects of comparative advertisement in India …
Persistent link: https://www.econbiz.de/10014782186
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