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Abstract vs concrete mindset
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International journal of advertising : the review of marketing communications
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Rethinking the elderly consumers' motivational shifts : the roles of time perception and goal orientation
Kim, Jihern
;
Min, Dongwon
;
Lee, Eunkyung
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 874-903
Persistent link: https://www.econbiz.de/10014551075
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2
Besting the status quo : the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior
Alexander, David L.
;
Stadler Blank, Ashley
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011930036
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