Rethinking the elderly consumers' motivational shifts : the roles of time perception and goal orientation
Year of publication: |
2024
|
---|---|
Authors: | Kim, Jihern ; Min, Dongwon ; Lee, Eunkyung |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 5, p. 874-903
|
Subject: | concrete mindset | Elderly consumers | familiarity | goal orientation | persuasion | time perception | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Ältere Menschen | Elderly people | Wahrnehmung | Perception | Motivation |
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