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Search: subject:"congruence theory"
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ECONIS (ZBW)
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1
Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation : Applying
congruence
theory
with SEM-ANN-NCA method
Suryavanshi, A. K. S.
;
Bhatt, Viral
;
Thomas, Sujo
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
3
,
pp. 565-594
Persistent link: https://www.econbiz.de/10015080798
Saved in:
2
The effects of employer branding on value congruence and brand love
Kim, Yunsik
;
Legendre, Tiffany S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 962-987
Persistent link: https://www.econbiz.de/10014312349
Saved in:
3
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
4
Do mindful employees fit their organization well? : a mediating model through temperance
Khurana, Rahul
;
Rangnekar, Santosh
- In:
Technology, management and business : evolving perspectives
,
(pp. 109-125)
.
2023
Persistent link: https://www.econbiz.de/10014342438
Saved in:
5
The influence of religiosity on consumers' evaluations of brands using artificial intelligence
Minton, Elizabeth A.
;
Kaplan, Begum
;
Cabano, Frank G.
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2055-2071
Persistent link: https://www.econbiz.de/10013465143
Saved in:
6
Balance cues of online-offline channel integration : considering the moderating role of customer's showrooming motivation
Fang, Jie
;
Liu, Hefu
;
Li, Yang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013191949
Saved in:
7
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
8
Condoms and bananas : shock advertising explained through
congruence
theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
9
Using self-
congruence
theory
to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
10
Assessing perceived value : moderating effects of susceptibility to brand prestige and susceptibility to normative influence
Joe, Sheng-Wuu
;
Tsai, Yuan Hui
;
Lin, Chieh-Peng
;
Ma, …
- In:
Review of managerial science
11
(
2017
)
3
,
pp. 717-735
Persistent link: https://www.econbiz.de/10011707790
Saved in:
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